Content Development for Beginners
Consumers of content and the audience have become so demanding for good and quality content. Well, the question is can your brand keep up? Are you exhausted of coming up with content that doesn’t get traffic and is usually ranked poorly? Welcome to my cooking class. Today we’ll look at 7 best ingredients for Top Performing Content.
Get your Aprons ready.
There so much pressure when it comes to creating performing content. Can your content call your audience to act? Most top-performing content always go through the steps of Content Development have a look https://annetteobondo.com/5-simple-ways-to-amazing-content-development/
The following are 7 Best Ingredients for Top Performing Content;
Define Your Content Goals.
What do you intend to achieve from your content? What do you intend to accomplish from this content? Is it a long-term social media campaign? Do you want to gain visibility on your social media platforms? Is it for traffic or for conversions? Do you want your audience to subscribe to your channels? Do you want your customers to download some of your services?
Whatever your goals have to clearly be outlined in the content.
Target Your Audience and Do your Research.
After adding a bowl of content goals in your Kitchen shelve here’s another ingredient for you. Secondly, who is going to see or hear your message? Have you clearly defined who is your target audience? In here one needs to consider the demographics and psychographics of the audience.
Demographics of the audience is mostly understanding their age, race and sex. If you are targeting an audience of 35-50 their content will be different from that of an audience of 18-24.
Psychographics will involve targeting an audience with the consideration of their attributes and traits. Their behaviour and attitude. Learn how to use both demographics and psychographics in digital marketing here https://www.abtasty.com/blog/psychographics-in-marketing/
What message do you want to pass across? Which platform will your message best fit? Is your message educative, entertaining or informative? Consider answering the following questions to guide in how you’d structure the message you intend to share.
Does your content call your audience or customers to act? Construct your content in a way that it will start a conversation with your audience. Questions, Polls or opinions. Content that will give you feedback from the audience.
Consider a content plan to help you control rotation for your posts so as not to flood your platform with content reducing engagement of your audience.
Originality and Consistency.
Top brands that produce top-performing content are ones who practise originality in their content and consistency. Originality is possible. Express your own ideas in your content. Write your content with your unique perspective. With the rush in digital marketing, content developers forget that most Search Engines like Google always focus on Originality. Your audience also gets to distinguish your brand from other brands.
Understand your audience, structure your messages uniquely to fit your audience and be consistent with it this will help you grown brand affinity. Consistency of content helps users determine what to always expect from your brand.
Be Creative, Add Videos and Images.
Images and videos usually attract more. Videos that have humour whether gifs are good to go. Keep your content straight to the point. Create pictorial presentations for your content. Simple graphics do the trick. For easy graphics and creative designs, you’d most definitely love Canva, get to learn about more toolkits for a social media manager here https://annetteobondo.com/2020-05-22-social-media-marketing-toolkit-for-a-beginner/. Therefore, keep it light and innovative. Similarly a little humour in your content won’t hurt.
Concise and Straight to the point.
This is the final ingredient for top-performing content. Once you’ve considered the above, remember to keep your content precise. The headlines and sentences in your content should outline the message. If you are creating content for a blog post remember to write short sentences.
In conclusion, be brief.
Now you are ready to start cooking.