Well when I started off in content creation, I would make such simple mistakes which if I’d known would have saved me a lot. So, if you are here let’s go together and learn the mistakes that social media marketers make.
Firstly, let’s just do a little evaluation of content that we’ve published or posted before as social media marketers. Ask yourself the following questions and let them be your little checklist in content creation.
- Is your content of quality or quantity?
- Have you achieved consistency with your content?
- As a content creator, is there a problem you intend to solve with your content?
Let’s go at it, at times content creation seems like a sloppy road. With some posts or articles that you publish getting little or no traffic. Well. We don’t want that don’t we.
The following are 5 mistakes that Social Media Marketers make which you should avoid;
Not Creating A Niche.
Are you trying to be everything with your content? Are you trying to solve everything? This was a common mistake I used to make in the first blog I wrote about everything political, informative, sensational at the end of the day it was my loss. I had more to lose than gain because I wasn’t having a clear message and focus.
Firstly, when you define your niche it helps you come up with a target audience. Secondly, focusing your content helps you create brand consistency. Most importantly, it helps you create a loyal subscriber base.
No Content Plan.
Have you gone through the content development process? Have you planned on which social media tool you’d use to publish your work? If it’s a variety of campaign messages have you set a content calendar? Imagine planning for a party without the basics no snacks, zero music, just people well the glances and awkwardness will describe publishing content without a plan.
As a social media marketer coming up with content whether writing or graphic int the end of the road. What you do before the content goes out and after it goes out matters. Do not set content without a content goal. Do not just write to fill up your website or page. Create and understand.
To understand more about Content Development, here’s a guide to it https://annetteobondo.com/5-simple-ways-to-amazing-content-development/
How many of you by the show of hands have fallen victim to this? Well, I have. Again, starting off I had zero insight about bounce off rates and what they could do to the ranking of your post. Let me explain it to you. A diverse fan base is exciting and all, but think about it sending a Bootstrap article to a food and lifestyle audience. Open, brief summary, doesn’t concern me and close. Your article or post might be of great quantity and highly valuable but because of oversharing and to the wrong audience search engines will rank it as invaluable.
Focus your send list. Who are you sending you content to? How often?
No Originality and Consistency
Have your own unique way. Be you in your own content. You might want to write or create content like other brands out there, but keep in mind your audience is different. Not all writers are qualified the important thing is are you asking an important question. What is your writing style? Is your content consistent with your writing style?
Are you sharing personal stories in your content? Being personal or using personal references works. It gives an audience the feeling that the writer is not static but is being real and actual. You should relate so the words I, mine, or my won’t hurt.
Having a unique style and voice will set your content apart. Use it.
Not being Visual.
Words are good, but keep in mind an audience’s attention is kept by the use of pictorials and videos. Don’t be afraid to use them in your content. Let the picture describe the message you are portraying. Use videos to create humor like gifs in a blog post.
In Conclusion, there are many mistakes made in content creation, but we learn to grow. To learn how to attract your audience with your content and how to gain a following here’s a good read, https://buffer.com/resources/discover-content-ideas