Content Development for Beginners
Building a pyramid of cards might seem easy but to get it to the top you need to practice steadiness and precision. Order and structure hold it together. This is how it also applies content development to create online visibility.
Many start-up social media marketers usually ask themselves how can you sell your brand and keep your competition guessing with your content?
The Key is Content Development.
In my last article on 5 Best Way to Achieving Digital Optimization https://annetteobondo.com/2020-05-25-5-best-ways-to-achieve-digital-marketing-optimization-for-beginners/. The content came up as one of the most important keys to digital marketing. With the most known phrase Content is King.
Content that can convince visitors to your site to be frequent customers or subscribers. Good content is always held up by an amazing content development plan. Content Development is the process of creating content from the start to finish.
The following are 5 Simple steps to Amazing Content Development for Beginners:
Who is your Brand’s Target Audience? What are your Digital Aspirations? Who is your competition and what are they doing? What are your set goals?
During the research stage, a social media marketer should be able to answer the following. Research gives one prior knowledge of how to structure their content. Knowledge of the audience and the demographics assists a content developer or content creator on what best fits the audience. While keenly wrapping the content with the audience in mind. This will help create brand affinity.
Your Digital aspiration and set goal will lead you to content that will create your Brand definition and also target audience niche.
While still having the idea it’s always good for a content developer to search what the competition is doing. What key phrases and words they use that keep them visible on search engines.
Learn how to achieve digital marketing optimization as a blogger, here are some of the mistakes you should avoid https://make-money.omborisymons.com/blogging-for-beginners-7-mistakes-you-will-make/
As a content developer, how do you intend to roll out your content? What is your content plan and rotation of messages? Which content belongs to which platform?
An amazing content development strategy should have a content calendar. This will help with scheduling posts or articles, creating a time map, and actualizing rotation for each article, post or video one intends to share as content.
During the strategy phase, a content creator decides which messages go to which site, whether FB, Ig or the organization’s website. This will help in writing each content with a clear distinction of which site it will be published to.
After research and strategy here comes the innovative bit. Great content sales. Sit down and come up with the best content ever. You have done your research now you are ready.
Write a blog post, create a video, make a website article, whatever content that fits best for your platform.
Make it conversable, simple, and consistent.
Use the knowledge you got from your research. Write short sentences. Take time to create the content. Create content that will guarantee new customer acquisition.
Optimization is not only getting traffic this means getting more targeted and relevant traffic. After content creation, a beginner should highlight the keywords and organic search words for SEO.
If you think the writing was work this is now the real hard work. Ensuring your content appears on lists of search engines. Writing it with consideration of what your audience is searching for.
A content creator will have to consider factors such as the readability of the work.
For Google Search ensure you edit your snippet, complete your meta description, and SEO analysis.
You can learn more about content driving traffic and content optimization here https://www.i-scoop.eu/customer-experience-digital-content-optimization-lessons/
This is the last stage of content development.
You can review your content before you publish it. Check on the small things. Review your title, caption, and snippet.
Disseminate the content on whatever platform you chose best. If it is a blog post share the updates to your FB, Ig, and LinkedIn.
“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert